Each network has its own healthy range, so the benchmark adjusts to match.
Add followers and your average likes, comments, shares and saves per post.
See your ER, a rating against the benchmark, and how many interactions you get per 1,000 followers.
The most common formula is total interactions ÷ followers × 100. Interactions usually means likes plus comments, and — where they apply — shares and saves. This calculator uses the by-followers method, the easiest to compare across accounts.
It depends on the platform and your size. On Instagram, 1–3% is typical and anything above ~6% is excellent; TikTok tends to run higher, while X sits lower. Smaller accounts often see higher rates than large ones. Want the full picture? Read what is a good engagement rate.
If you have your reach or impressions, dividing by those instead of followers gives engagement by reach — often a fairer measure for accounts whose posts travel well beyond their followers.
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