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Influencer rate calculator

Get a realistic per-post price range from your follower count, engagement and content type — a solid starting point before you quote a brand.

Live estimateEvery platformNo sign-upPrivate
Platform
Content type
Enter your follower count to estimate a rate.
All maths happens locally in your browser. Nothing you type is uploaded or stored.
How it works

Your rate in three steps

1

Choose platform & format

A feed post, a reel and a dedicated video are priced very differently — pick what the brand wants.

2

Add your stats

Enter your followers and, if you know it, your engagement rate for a sharper estimate.

3

See your range

Get a low–high price band plus a midpoint and effective CPM to anchor your quote.

Good to know

How creator rates are set

There's no fixed price list — but most deals start from a rough rate per 1,000 followers, then move up or down. This tool uses a per-1k base for each platform, adjusts for the content type, and scales by how your engagement compares to the platform norm.

What pushes your rate up

Strong engagement, a specific or high-value niche, usage rights (the brand reusing your content in ads), exclusivity, tight turnarounds, and multi-deliverable bundles all raise the price. A single organic post with no strings sits at the lower end.

Know your worth, then negotiate

Treat the range as an opening anchor, not a ceiling. If you don't know your engagement rate, work it out first with the engagement rate calculator — it directly affects the estimate here.

FAQ

Frequently asked questions

How accurate is this?
It's an informed estimate, not a quote. Real rates vary widely by niche, region, brand budget and deliverables — use it as a starting point.
Do I need my engagement rate?
No — leave it blank and the tool uses the platform's typical rate. Adding your real ER makes the estimate more personal.
Should I charge for usage rights separately?
Yes. If a brand wants to run your content as paid ads or keep it long-term, that's an add-on above the base post rate.
Is my data uploaded?
No. The calculation runs entirely in your browser and nothing you enter leaves your device.
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